Digital Marketing Specialist

Job description

Overall Mission

Design and execute our digital marketing plan to generate demand and increase customer engagement on the web, mobile, social, SEO & SEM platforms and support reaching company business goals



  • Create and roll out a digital marketing editorial schedule.
  • Create and ensure that digital campaigns are correctly executed and deliver results. In this task, you will be supported by cross-functional teams.
  • Monitor, evaluate, and reach goals regarding digital marketing performance metrics (impressions, clicks, click-through rate, conversions, etc.)
  • Maintain and update the company website with new content in the form of blogs, case studies, whitepapers, etc.
  • Build CRM marketing automation process.
  • Measuring and reporting on the performance of all digital marketing campaigns.


Desired skills

  • Planning skills – be able to create a year-long editorial and campaign schedule, including articles (highlighting services, cases, white paper, news), website content & updates, and holiday greetings.
  • Research skills – keep updated on industry trends (localization) as well as our client’s industry’s needs and directions.
  • Writing skills – clear and engaging copy to produce different types of content
  • Digital Marketing Automation – familiarized with CRM systems (Hubspot or similar) and how to create marketing automation based on sales lifecycle status.
  • Analytical skills – able to review data, produce reports and analyze what efforts are creating the most value to strategize our efforts



  • Bachelor's degree or equivalent
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • English Native Speaker lever